Search Engine Optimization (SEO) Course Objectives & Resources
Intro
- Understanding Search Engine Results Pages (SERPs)
- Organic vs. Paid
- White Hat vs. Black Hat SEO
- Basic Principles
- Where to start your SEO efforts
- How Crawling Works
- What is Ranking
- Can Search Engines Find your pages?
- Sitemaps
- How to find “golden nugget” keyword opportunities
- How to improve your website technical performance
- HTML, JavaScript, & CSS
- Responsive Mobile-Friendly sites
- Schema Markup
- How to attract backlinks to your content
- How to build relationships with bloggers and influencers
- How to build a winning social media strategy
- Build trust
- Keep image and branding in mind
- Optimize your social media profile
- Do things; tell people
- Make friends
- Display your work freely
- Know your platform, act like a user
- Tell a story
- Do not discount social media sites like LinkedIn, Quora, snapchat
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